This is a story of three moms that wanted a healthier snack for their kids. We helped them build this brand from the ground up, designing everything from the logo and packaging (which got them into Whole Foods) to the identity system and collateral. Tees, aprons, Keynote presentations, press releases, and sell sheets. We not only helped design the tradeshow booth but were there to set it all set up for Expo West. I built a simple starter eCommerce website and Mati set up all of their social media. And like so many startups, it imploded just off the launchpad.