In 2015, Drug Free Idaho came to us for a booth system to use at their events, all loosely based on an identity system set up by Natural High org in California. It went over so well, we had to create a catalog of all of the elements, so that other coalitions across the state could order pieces for their own events.
A decade later, schools across the state are covered in DFI’s Natural High and positive social norm messaging: From posters and window decals to giant lightboxes, office, elevator and restroom door graphics, and more.